![]() Tekserve opened in 1987, focusing exclusively on repairs at first, and has always operated out of spaces on 23rd Street, between Sixth and Seventh Avenues. Gepner said, “where knowledge was shared.” He said that customers had gravitated to Tekserve to buy Apple computers, have them serviced or have questions about them answered at a time when computers were more cumbersome to use and help was not simply a Google search away. Gepner, who, before running Tekserve, was a regular customer. Among many of Tekserve’s customers then, Apple computers had a devoted following. Tekserve found its niche in an era when Apple had a much smaller slice of the computer market. It’s like this giant wave finally crashed down upon us.” “This is a cultural shift,” the company’s chief executive, Jerry Gepner, said in an interview in his office above the store. ![]() About 70 employees will lose their jobs, the company said. The service center will remain open until July 31, and the retail store will close on Aug. It was the Apple Store in New York City before there was such a thing as an Apple Store.īefore iPods and iPads and iPhones, before Apple started selling and servicing its devices out of a glass cube on Fifth Avenue, the eclectic Tekserve store on West 23rd Street in Manhattan was where customers went for upgrades to their PowerBook laptops or to have their computers fixed.īut times have changed, Tekserve’s managers said, and on Wednesday, they announced that the company was closing its retail and customer-service operation.
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